Hey, I'm Will, living my best life as a copywriter/marketer. I write things that make people click, buy, and actually care about what you're selling.Most marketing feels like it's written by an alien trying to sound human. Mine doesn't. People like reading from and talking to real people.Which turns out is pretty effective when you're trying to get someone to spend money. I work with brands that need their emails to stop getting ignored, or their ads to actually convert, as well as making their social media to feel less like screaming into the void.Stick around if you want to see what that looks like or if you just want to know who you'd be working with. Either way, you're in the right place."

I help businesses figure out what to say and where to say it so they actually make more money. Whether that's emails, ads, social media content, or anything really.Words matter way more than people think and I know how to make them work. Most people in this industry make it way more complicated than it needs to be.They throw around terms like "leveraging paradigm shifts" and "'omnichannel customer journey orchestration" (what does any of that even mean? lol)When it's really about understanding what your audience wants and giving it to them in a way that doesn't feel like you're trying too hard.That's what I do. I keep it simple, I keep it real, and I make sure the work actually gets results. Outside of that I'm the kind of person you actually want to grab a drink with after we wrap up a project.I take the work seriously but I don't take myself seriously. You'll get someone who shows up, does great work, and makes the whole process way more enjoyable than you'd expect. If that sounds like someone you want in your corner, cool. Let's talk.
Feel free to reach out and send me an email or dm on Instagram.
We can talk professionally about how there's more money to be made in your business or casually about video games and music. We're both people with personalities after all.